Have you ever asked yourself or your friend who makes Great Value K-cups for
K-cups are you’re single-serve coffee cups most renowned when it comes to Keurig coffee makers. They’re small, simple to connect to the perforation pin on a single-serve coffee maker and make a single cup of coffee.
So, who makes Great Value K-Cups? Great Value K-cups, surprisingly enough, are produced and distributed by Sara Lee. It’s a strange little collaboration between
There are a lot of flavors to pick from too, so it’s a curious choice to go with a bread manufacturer for your major, private-label K-cup, coffee brand.
However, Sara Lee seems to have made it work as Great Value K-cups are a popular brand amongst consumers.
One thing that Sara Lee is definitely known for is their coffee cakes. So it’s a funny sort of irony that Sara Lee, known for the coffee cakes but not their coffees, is the primary brand behind Great Value K-cups.
Since When Does Sara Lee Make Coffee?
In October of 2011, Sara Lee orchestrated a merger with J.M. Smucker, prior to dividing their brand into Sara Lee Tea and Coffee and Sara Lee.
Smuckers owns Folgers, another major coffee brand. Lastly, Sara Lee manufactures espresso coffee capsules that are compatible with Nespresso appliances.
Ultimately, it would seem that Sara Lee is quite involved in the coffee-making and coffee-selling business, despite their name obstinately associated with bread and cakes.
Sara Lee’s spin-off coffee brand is called D.E Master Blenders 1753. It’s actually better known and understood as an International Tea and Coffee Company.
A decade has passed since Sara Lee made these corporate decisions and judging by their revenue, it seems to be working nicely.
Read also: Who Makes Kirkland K Cups (Medium Roast, Pacific Bold, Decaf)
What Flavor Great Value K-Cups Are Available?
Walmart and Sara Lee should sit back and relax, knowing that they made a heck of a deal, since there are a ton of different flavors available in Great Value K-cups.
For a Great Value brand, which conjures images of standard, quiet aesthetics, the K-cups are awfully pretty looking and are bound to attract the gazes and the interests of potential customers.
Here are some of the more unique varieties:
- Peppermint Bark
- Caramel Pecan
- Butter Cookie
- Arabica Creamy Hazelnut
- Cinnamon Vanilla
- Arabica Half Caff
Ever heard of Haff Caff? Well, neither have we but it does sound interesting. It also shows a great deal of variety in what is a seemingly standard Great Value brand.
Read also: Are Kirkland K-Cups Good? (Breakfast Blend)
What Are The Benefits Of Private Label K-Cups?
One of the best things about private label brands—in terms of how it works out for the company that owns the brand—is how many benefits it brings to the table.
- Control over pricing, marketing, distribution, and sales
- More profit
- Exclusive rights
- Value extraction
- Hard for competition to match
When you have control of your own brand, even as a massive retailer like
Walmart determines how K-cups are priced, whether or not there is a need for marketing—in this case,
Walmart makes a larger profit on its Great Value K-cups because the supply chain is narrowed down to a much smaller scale.
There’s no competition because the Great Value brand is wholly dependent on the loyalty of
Without the level of brand recognition and customer loyalty, competition becomes an issue.
Value extraction plays directly off of brand recognition and customer loyalty as well.
Click the link to Amazon and get the Best Great Value Donut Shop Blend 48 Pack of K- Cups
You’re extracting value from product and customer.
It’s difficult for competition to match because they have no idea who is behind the brand and they cannot compete with the price.
The brand that’s behind the private label, in this case, Sara Lee, is likely a big-name brand that’s difficult to compete with even on a good day.
There are more advantages to private labels, but they’re so many and so varied that it’s difficult to lay them all out here.
However, without the customer loyalty behind the brand, many of those advantages are essentially negated.
Read also: Who Makes Kirkland Pacific Bold K-Cups?
Sara Lee is a surprising partner with
However, it has apparently turned into a nice partnership for
While all Great Value products are not created equally, Great Value K-cups are another great product, increasing customer loyalty.
Here are some of my favorite services, products, and Stores
There are affiliate links, so if you do decide to use any of them, I´ll earn a small commission. But in all honesty, these are the exact what I use and recommend to everyone, even my own family.
To see all my of most up-to-date recommendations, check out this resource that I made for you!
+ Products & Services
+ Convenience Stores
+ Save Thousands of Dollars
Who Makes Kirkland K Cups (Medium Roast, Pacific Bold, Decaf)
K-Cups have revolutionized the way that we make coffee at home. With the ability to make a single serving of coffee in just a few minutes and choose from your favorite flavors, there is a lot to...
How’d you like to know who makes Kirkland breakfast blend coffee? This is one of the questions our readers ask a lot. Well, we´ve got you covered. The answer to this question should seem...