Does Walmart Sell Real Diamonds? (Are They Fake or Not?) 

Does Walmart Sell Real Diamonds

Jewelry is expensive and only getting more so. We all want to give the best gifts we can, but we also don’t want to pay more than we absolutely have to for all the glittery beauty of diamonds.

Do we really need to go to a high-end jeweler for good diamonds, or does Walmart sell real diamonds?

Walmart does sell real diamonds, but they are of middle-range to poor quality and are priced accordingly. Walmart also sells diamond imitations such as Cubic Zirconia, which are significantly cheaper. Make sure you read carefully so you know what type of quality you are getting if buying jewelry at Walmart.

You probably want to give your sweetie (or yourself) the best possible sparkler for the money, so you should shop around and see where you can get a good deal on the quality you want.

Read on for everything you need to know about buying diamonds at Walmart.

Does Walmart Sell Real Diamonds?

Yes, Walmart does sell real diamonds, both online and in-store. You can buy a variety of rings, engagement rings, and earrings all with real diamonds.

Much of Walmart’s jewelry is also made of synthetic diamond imitators, such as Cubic Zirconia or Moissanite. These will be labeled as such and will cost a lot less.

They don’t look exactly like real diamonds, though they do have good sparkle and shine and it is possible no one will be able to tell the difference.

Does Walmart Sell Good-Quality Diamonds?

Walmart makes diamonds affordable by selling lower-quality diamonds than many of the mall jewelers or online jewelry sellers.

Diamond color is graded starting at letter D for a colorless diamond. Diamonds at Walmart are in the J, K, L color range, which means they have slightly detectable color and are therefore priced lower.

One word of warning: you can’t choose between J, K, or L color when shopping for diamonds at Walmart. Many people are OK buying a J color but wouldn’t like the color of an L stone.

You should go look at some diamonds of this color if you are shopping for stones, as the slight color may not bother you, or you may actually like the look of it. 

In addition, Walmart will sell stones that have some visible inclusions. Again, these are less “prized” than more flawless stones, but you may be OK with having some visible inclusions. It’s one way you know a diamond is real.

Keep in mind that the amazing photos of diamonds on the website are not what you are actually going to get.

Those stones are colorless and have no inclusions. Make sure you see a stone in good light before you buy it, or make sure you can return it.

Read also >> Are Walmart Wedding Rings Fake? (Quality, Reviews + More)

Read also >> Is Walmart 14k Gold Real? (All You Need To Know)

Do Walmart Diamonds have Certificates?

Walmart also keeps prices down by not selling diamonds graded by the big labs that grade diamonds, such as the Gemological Institute of America or the American Gem Society.

Certificates show you exactly what you are getting, because they come from independent graders that don’t work for the jeweler and that use an agreed-upon standard scale.

Walmart’s diamonds are not graded by a reputable lab or independent gemologist. For this reason, you cannot trust what quality you are getting.

You may overpay for the quality, and you will not be able to re-sell the stone at a later time (though many diamonds lose value).

Read also >> How Long Does GIA Certification Take? (Here Is What To Do)

Read also >> Walmart Jewelry Return Policy Today (Earings, Rings + More)

Does Walmart Sell Engagement Rings?

Yes. Walmart sells a variety of engagement rings in both diamond and simulated diamond like Cubic Zirconia. It also sells wedding sets.

When shopping for an engagement set, make sure you understand “carat total weight.” This is the weight of all the diamonds in the set, not just the center stone.

You will also want to know what carat the center stone is when purchasing an engagement ring.

Are Walmart Diamonds Real? >> Check out the video below:

Does Walmart Sell Good Jewelry?

Aside from the diamond quality, some commenters have noted that the prongs of their rings are misshapen, and their diamonds have fallen out, or prongs will snag on clothing or sweaters.

If you are purchasing jewelry you want to wear everyday, like an engagement ring, you may want to go with something slightly higher-quality that can take the wear and tear of constant use.

If you are just buying jewelry for special occasions, Walmart may be a better bet, since you will save some money.

Read also >> Is Walmart Jewelry Good Quality? (All You Need To Know)

Does Walmart Sell Real Gold?

Yes, Walmart does sell real gold, though it also sells items that are gold-plated, and you should make sure to figure out which type of ring you are getting.

Walmart also sells 10k gold, which is real gold, though it is only 41.7% gold, and the rest is alloy. Some sensitive people may have reactions to this type of gold, if they are allergic to the alloy used (like Nickel).

10k gold has a very light yellow color, and sometimes looks more like white gold. Again, the color of gold and jewelry is a matter of personal preference.

Most gold jewelry is 14k, which has slightly more gold but is cheaper than purer forms of gold like 18k.

Read also >> Is Walmart 10k Gold Real? (Quality, Reviews + More)

Should I Buy a Diamond Engagement Ring at Walmart?

The problem with buying diamonds at Walmart is that it is difficult to determine the quality of the stone.

If you find one that you really love, and the price is right, then know you will be getting a real diamond, even if not the highest quality.

If you don’t have your heart set on a real diamond, you can get a simulated diamond engagement ring at Walmart for under $100. It is possible most people would never know the difference.

Where Do I Get a Good Deal on a Diamond?

The best place to get a good deal on a real diamond is online. Check out reputable sellers like James Allen or Blue Nile.

You can also purchase lab diamonds nowadays, which are real diamonds but grown in a lab. They look exactly like natural diamonds (even most jewelers can’t tell them apart) and they sell for significantly cheaper.

Walmart Diamond FAQs

Are Walmart diamonds worth buying?

If you are going to buy something as expensive as a diamond, you need to do a little research first. Check out the online retailers and see if you can get a good deal on something a little higher quality.

Check out the diamonds at Walmart. They are sold for low price, not high quality, but if that is the right thing for you, go for it.

Are Walmart simulated diamonds real?

Walmart sells a variety of simulated diamonds or diamond imitators such as cubic zirconia, moissanite, and white sapphire.

These are white sparkly stones that look like diamonds in many ways, but only real diamonds will be listed as such at Walmart.


James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices.

They also have the nicest collection of lab created diamonds online. Save 10% off select lab grown diamonds and 25% off ring settings during limited time sale!


  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging


Walmart offers diamonds for cheaper than other jewelry stores, but you may not necessarily be getting a deal if you are getting poor quality for the price.

Walmart keeps costs low by selling stones that are middle range and not graded. Walmart stones will have very low to no resale value for these reasons. It’s a good idea to shop around and get educated when buying diamonds.



Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Lindsey is based in Morgantown, West Virginia.

Recent Posts

error: Content is protected !!