Who Makes Good American Jeans? (All You Need to Know)

Who Makes Good American Jeans

There are a lot of different companies out there selling American jeans and it can be hard to tell who is actually behind them. Who makes Good American jeans?

Good American was founded by Khloé Kardashian and Emma Grede as a body-positive American denim fashion label. When the company first launched, all of its products were initially manufactured in the United States, but that is no longer the case.

This article will tell you everything you need to know about the jeans made by Good American, and the people behind it all.

What is Good American?

The company itself was founded in 2016, with denim at the heart of the business. The intention was to create an inclusive fashion label that would make trendy clothing available to all body sizes. Good American markets themselves as offering a great fit for bodies of every shape and their products range from size 00 to size 32 Plus.

The brand is based in Los Angeles, California and it was co-founded by Khloé Kardashian and Emma Grede – who is the CEO.

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Who Is Behind Good American?

The two big names behind the business are the two co-founders – Khloé Kardashian and Emma Grede – but who are they and how did they get involved in making inclusive jeans?

Emma Grede

The CEO of the company is Emma Grede, a 40-year-old businesswoman and fashion specialist from London in the United Kingdom. She studied business at the London College of Fashion before taking an internship at Gucci.

Emma came up with the idea for an inclusive denim company in 2015, while she was working with Kris Jenner on several projects with another company that she started called ITB Worldwide. She pitched the concept to Kris with her daughter, Khloé Kardashian, in mind as a partner.

Since the launch of Good American, Emma Grede has gone on to start two other businesses with the Jenner-Kardashians. She is a founding partner of Skims with Kim Kardashian, a shapewear brand, and founded Safely, a cleaning products company, with Kris Jenner.

Khloé Kardashian

The other co-founder of Good American, alongside Emma Grede, is Khloé Kardashian. Khloé is an influencer, media personality, and model from the United States. She is a member of the well-known Kardashian family and gained much of her notoriety and success through their reality television series: Keeping Up with the Kardashians.

Since finding fame and success, Khloe has become involved in the retail and fashion industries. Besides Good American, she has also worked on several different clothing collections, jewelry, and fragrances, as well as having many other TV appearances.

What Products Does Good American Sell?

Although they started life as a denim-focussed brand, there is a lot more on offer at Good American now. Their jeans may be the first thing that you think of, but it’s not all that they do.

Good American sells:

  • Jeans
  • Tees and Tops
  • Bodysuits
  • Sweats
  • Jackets and Outerwear
  • Dresses
  • Jumpsuits
  • Shorts and Skirts
  • Swimwear
  • Shoes
  • And much more…

The label is now pretty broad, and they’ve definitely branched out from their jeans-based roots.

What Jeans Fits Can You Get from Good American?

Jeans are still at the heart of the label, though, and there are a lot of options there as well.

Good American want to be as inclusive as possible with their sizes and fits, so you have a lot to choose from. In terms of fits, Good American jeans and denim products come in:

  • High waisted
  • Skinny
  • Straight
  • Relaxed
  • Loose
  • Bootcut & Flare
  • Wide Leg
  • Mid-Rise Jeans
  • Shorts
  • Jumpsuits

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What Jeans Collections Does Good American Have?

As with most fashion brands, the fit is only half of the story. You can also shop by collection. Good American has an ever-changing list that both Khloé Kardashian and Emma Grede are involved in designing, adapting, and releasing.

The current collections include:

  • Good Legs: Their best-selling collection with extra stretch.
  • Good Waist: A collection designed around a nipped waist.
  • Always Fits: A newer, adaptable release that is designed to stretch up to four different sizes.
  • Good Straight: A collection of Iconic and Classic straight leg jeans.
  • Good ‘90s: A collection that is more retro, inspired by the relaxed fit style of the ‘90s.
  • Good Classic: A high-rise fit collection to make your legs appear longer.
  • Good Petite: A collection for petite body types, under 5’4.
  • Good Curve: An ultra-high-rise collection that is made to fit body curves.
  • Good Boy: A vintage-inspired collection that’s designed to be flattering on different body shapes.

Where Are Good American Jeans Made?

When the company was first founded, Good American lived up to the name as all of their clothing was made in America. Their initial mission statement pledged to sustain the manufacturing of jeans in the United States.

Since their start in 2016, however, their product line has grown significantly, and they are no longer 100% American-made.

Although most of their products are assembled in Los Angeles, the materials, and some of the clothing items themselves, are imported from elsewhere.

The majority of their denim products, though, are still made in America.


Good American jeans are made by the Good American brand, an LA-based inclusive fashion label focused on making denim clothing that would suit every body shape.

The company was founded in 2016, by reality TV star Khloé Kardashian and British businesswoman Emma Grede.

Most of the jeans made by Good American are manufactured in the United States, but some of their materials and other products are imported.





Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Rvandplaya.com. Lindsey is based in Morgantown, West Virginia.

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