Why Are James Allen Diamonds So Cheap? (Review + Quality)

Why Are James Allen Diamonds So Cheap

James Allen sells diamonds in a different way than most of the industry. The majority of their sales are from the immense inventory showcased on their website. So, is this why they’re so cheap?

James Allen diamonds are cheaper than those from other jewelers for a simple reason. They don’t have all the overhead expenses that come from operating store locations. Their business is 100% web-based. 

In this article, you’ll learn more about the James Allen business model that helps keep their diamond prices lower than the competition. So, read on to find out more about how they do it.

How Does James Allen Keep Their Diamond Prices Down?

This company has been building a large website for almost 15 years. The idea was to give customers a huge selection online for lower prices than what they’d find in stores.

Though the convenience and savings are attractive to shoppers, there’s an element of trust that has to be established between the online seller and the potential buyers before they’ll purchase something so valuable.

James Allen has built a website and a reputation around selling high quality diamonds and gemstones over the course of the last couple of decades. Their reputation is so solid, the company gets the first choice of stones from many diamond manufacturers. 

Since the company does not have to pay for brick and mortar locations, all the fixtures that go inside, the utilities, the employees, the maintenance, and anything else that goes along with it, they don’t have to markup diamonds as much to get the profits they want.

Read also >> Does James Allen Have Good Diamonds? (Review + More)

Read also >> Are James Allen Diamonds GIA Certified? (Here Is Why)

Is It Safe to Shop for Diamonds Online?

It can be perfectly safe to shop for diamonds online. The reality is, though, that sometimes it’s not. It all depends on where you’re looking and how cautious you are. 

Always shop with a reputable seller, like James Allen, that’s established themselves online and has good reviews. Don’t ever purchase diamonds from a seller with no reviews.

Also, make sure you will receive the diamond certification report with your purchase if there is one. The report is evidence that backs up the grade of the stone. It supports the diamond’s value.

Familiarize yourself with the web-based company’s return policy. If there isn’t one, that’s a red flag and you should move on.

  • Save an Average of $350* on Lab-Created Diamonds
  • James Allen is the leader in online diamond sales

What Is James Allen’s Return Policy?

James Allen has a lifetime guarantee for its diamonds. They stand behind the quality of their stones. They will repair your jewelry should a defect present itself and cause any damage. 

If you order a piece of diamond jewelry and want to return it, you may do so for up to 30 days if it’s in the same condition as when you received it.

You’ll need to ship it back, and the shipping is free, as long as you’re in the United States or Canada.

You can even return engraved pieces of jewelry. The engraving simply gets buffed out and polished. This circumstance results in a $25 charge for the buff and polish.

The return process is easy. You just request a return through customer support. They email you a FedEx label that you put on the package you’re sending back.

Then, you just need to drop it off at a FedEx location or box. 

Any money refund takes about two weeks to receive once the return has been processed.

How Do You Choose a Diamond You Can’t See?

James Allen has built an interactive website that allows you to see the diamond through pictures. It’s as close to seeing it in person as you can get without actually doing that. 

For starters, there are up close, highly magnified views of the diamonds on the website. When you select a diamond to look at, the image enlarges on your screen and turns all the way around. 

You can see the cut, the facets, any color, and any inclusions.

Beyond what you can see, all of the report details are listed in the diamond’s description, as well. 

You’ll start your shopping by browsing with filters. For instance, if you’d like to look at only diamonds with VVS clarity, F color, round cut, and 1 carat, you can filter by these to narrow down your options.

Does James Allen Sell Natural or Lab-Grown Diamonds?

James Allen offers more than 500,000 diamonds for sale on its website. Of those, some are natural Earth-grown, while others are lab-grown. 

The most important thing to remember is all of the diamonds on the James Allen website are chosen by gemologists on the staff. They’re hand-picked to fit the quality expectations of James Allen customers.

How Does James Allen Price Diamonds?

This company uses the same parameters to value their diamonds and determine a price. They use the inspection report and certificate to help.

Diamonds are graded on the 4 Cs. James Allen considers the color, clarity, cut, and carat of a diamond when deciding on a price.

They also price based on natural vs. lab-grown. Typically, lab-grown diamonds cost less.

Read also >> Irradiated Blue Diamonds Price (Current Price Chart)

Read also >> Blue Diamonds Price (Current Price Chart)

James Allen Lets You Design Your Jewelry

Shopping on the James Allen website is somewhat of an experience. You can design your own piece of jewelry, piece by piece, with easy-to-follow instructions that walk you through the process.

You’ll choose your stone based on the filters you put in. You can choose the metal the piece is to be made of. You’ll also choose the type of setting for your stone or stones.

Some jewelry has different finishes, based on what it is and what type of metal it’s made of. You can choose a finish. You can also choose to have an engraving put on it. 

Does James Allen Also Offer Any Pre-Made Jewelry?

You can also shop the pre-made jewelry that’s up for sale on the website. They’ve really thought of everything to try and offer something for every kind of shopper.

Are James Allen Diamonds Conflict Free?

James Allen has many diamonds for sale on their website. All of them are conflict free. The James Allen company is dedicated to only choosing conflict free diamonds to sell on their website.

Is James Allen Good for Engagement Rings?

James Allen is one of the best places to order an engagement ring from. This is because you can customize the ring through all the selections, you’re able to make.

You choose the stone or stones. You choose the metal. You choose any design you want and the setting. You build the ring from scratch. You can even have engraving added. 

An engagement ring is meant to be personal and intimate. What better way to make it that way then to design the ring from start to finish.

How Long Does It Take to Get a James Allen Ring?

The answer to this question sometimes depends on what time of year it is. If there’s been a heavy load of orders for a while, you may end up waiting a little longer than normal.

Generally, the time to make the ring is around a week. It will then ship within about a week or up to three. For the most part, you’ll have the ring within two weeks.

Does James Allen Negotiate Prices?

Technically no, the company does not negotiate on diamond or jewelry prices. But there is something they’ll do.

James Allen does price match. If you find a better deal on a diamond of equal quality and size, you may get the price lowered on the diamond you want to buy. 


James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices.

They also have the nicest collection of lab created diamonds online. Save 10% off select lab grown diamonds and 25% off ring settings during limited time sale!


  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging


James Allen sells less expensive diamonds on its website because the company doesn’t have to sustain any physical retail locations.

Their entire business is online. Customers can shop for customized diamond rings right from the comfort of their homes. There’s a wider variety of diamonds for lower prices than anywhere else.




Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Rvandplaya.com. Lindsey is based in Morgantown, West Virginia.

Recent Posts

error: Content is protected !!