Who Makes Ninja Products (5 Products Listed!)

Who Makes Ninja Products

When it comes to household appliances like blenders and mixers, some names come to mind more than others. 

One of those names that come to mind would have to be Ninja.  Many products at your local supermarket are made by Ninja, but who exactly makes Ninja products?

Ninja is one house brand under the SharkNinja Operating, LLC.  SharkNinja is considered to be a pioneer in small household appliances and cleaning products.  These products are marketed to your average working person.

Let’s take a look at who this company is and what makes Ninja products so popular in today’s small appliance market.

Who Is SharkNinja?

SharkNinja was originally named Euro-Pro but changed its name in 2014 to the current name.  SharkNinja is a small appliance company that houses the brands, Shark and Ninja.  It was founded in 1994.  

Mark Rosenzweig is the third-generation founder of this company and the current CEO.  The President of SharkNinja is Mark Barrocas.  

The company was first located in Montreal Canada but has since relocated to Needham Massachusettes, which is just outside of Boston.

How Did SharkNinja Products Become a Household Name?

In the world of vacuums and blenders, Shark and Ninja are one of the first names that come to mind.  This is because between 2007 and 2014 their revenue due to increased sales increased at a rate of 25%.  This allowed the company to triple its workforce from 250 to 800 employees.

The company invested $130 million in television advertising in 2013 as a way to get its name out to millions of people as an aggressive push on shopping channels.

In 2012 SharkNinja brought in consultants, Gap International.  Since this consultation, SharkNinja’s revenue increased from about $800 million to $1.6 billion.

It is easy to see that through this consultation SharkNinja was able to reach its revenue goals.

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What Types of Products Does SharkNinja Make?

The house brand Shark makes high-quality vacuum cleaners and other similar floor care products.  Its vacuums are known for being high-powered, self-cleaned, and easy to maneuver.

Ninja, on the other hand, is best known for its blenders and food processors.  These kitchen appliances are known for their ability to do multiple jobs within the same unit, as well as being a great value.

You can find any Shark or Ninja product at most big-box retailers like Wal-Mart or Target.  These products are also available online at the same stores, or at online-only retailers like Amazon.  

Why Are Ninja Products So Popular?

Ninja leads the market in blender sales.  This small kitchen appliance has become a staple in any kitchen in recent years.  

These blenders are so popular due to many factors.  Let’s take a look at some of the pros of owning a Ninja blender.

  1. They are high-quality. Ninja blenders are created using the best and most advanced technology and materials.
  2. They are durable and strong.  Ninja blenders will last for years.  You will not need to replace your blender just because you have had it for a while.
  3. They are user-friendly. All Ninja blenders are easy to use by following the user’s guide that is included with every blender.  If you have any questions about how to use your Ninja blender, there are many resources online to help.
  4. They are easy to clean: Ninja blenders come apart easily to make cleaning them as easy as possible.  Almost all Ninja blenders’ removable parts are dishwasher safe, so that makes cleaning them so easy.

What Ninja Blenders Are Best?

Since Ninja produces so many types of blenders and food processors, it is difficult to say which is the best blender.  What this answer will come down to is what you need your blender to do.  

1. Best Blender Overall

The Ninja BL660 Professional Blender and Nutri Ninja Cups is the best blender overall.  

The Ninja BL 660 comes with several different attachments to make the experience of owning this blender a truly enjoyable experience.  Beyond the blender and pitcher, you will receive a crushing and chopping blade, a dough blade a nutrient extractor cup, a smoothie bowl maker, and a storage lid.

Ninja products like this blender are what most people will think of when they are thinking about what kind of products Ninja manufactures.  This product is reviewed by real buyers on the Ninja website.  It earns 4.4 stars out of a possible 5 stars.  

The blender and processor combination is a great choice for someone who needs to blend thick ingredients at once.  Many consider this to be a great value at only $120 online.

2. The Best Blender Only

The Ninja BN701 Professional Plus Kitchen System with Auto IQ  is the best blender-only system.

This blender comes with a single pitcher that can hold up to 64 ounces of liquid.  If you have just a little space in your kitchen for a blender, then this model is perfect for you because it does not have lots of attachments.  

The 1400-watt motor in the blender is great for crushing ice for smoothies or smashing food items like nuts.  

The settings on this blender are user-friendly.  It has three preset options for crushing ice, making ice cream, and making smoothies.  The manual settings are easy to use with three speeds, low, medium, and high, as well as a pulse button.

This blender can be purchased on several different websites.  It costs around $90 online.

3. Best Blender Processor Combination

The Ninja BN801 Professional Plus Kitchen System with Auto IQ is the best blender and food processor combination system from Ninja.

This blender system has three different capabilities: a traditional countertop blender, a single-serve blender for drinks, or a food processor.  This is an all-in-one system perfect for you if you need it to do several things.

The blender’s capabilities allow it to crush ice or make milkshakes like any traditional blender.  It also comes with two 24-ounce cups perfect for making individual smoothies or drinks.  

On top of that, it also comes with a 64-ounce processor bowl perfect for chopping up vegetables for salsa, creating purees, or kneading up to 2 pounds of dough if you use the dough blade.

As one of the pricier systems from Ninja, this can cost between $160 and $220 online.

4. Best for Small Spaces

The Ninja Compact Kitchen System with Auto IQ is the best blender for anyone who has a small kitchen and needs to save space.

This system is a multipurpose system that can blend items traditionally or act as a food processor.  It also comes with one 18-ounce single-serve cup.

This blender system can crush ice, make smoothies, knead bread dough, chop vegetables, or mix frozen drinks like the much bigger Ninja Professional Plus Kitchen System without taking up as much space.

If this sounds like the blender system for you, you can find it on Amazon for $160.

5. Best Personal Blender

The best personal blender is the Ninja BL480D Nutri Blender with Auto IQ.

This personal blender is very compact, but it is also very powerful with a 1000-watt motor.  It comes with an 18-ounce and 24-ounce cup and tight sealing sipping lids.  This is a perfect blender for making smoothies on the go.

This particular blender has both manual and automatic settings.  The preset programs allow you to put your ingredients in the blender and walk away while it creates your smoothie.

All removable parts of the blender are dishwasher safe and free of BPA products.

You can find this blender online from $75 to $94.

End Remarks

With the wide range of Ninja products available, it is no wonder that SharkNinja is such a popular company. 

No matter what your needs are for a blender, you are sure to find a product that fits not only your needs but also your price point. 





Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Rvandplaya.com. Lindsey is based in Morgantown, West Virginia.

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