Who Makes Great Value Laundry Detergent? (Reviews + More)

Who Makes Great Value Laundry Detergent

Have you ever asked yourself or your friend who makes Great Value laundry detergent? Well, you are at the perfect place to find the answer to such a question.

Great Value’s laundry detergent is made through a partnership between Walmart and Agaia, Inc., a company dedicated to producing non-toxic, completely natural cleaning supplies. The product offers a natural, environmentally-friendly alternative to other brand name products on the market, all at a reasonable price.

In this article, we will look in more detail at who makes Great Value laundry detergent.

Who makes Great Value laundry detergent?

Great Value detergent is manufactured through a partnership between Walmart and Agaia, Inc. Many people believe that products like cleaning supplies are manufactured and produced in house by Walmart, but this is not the case.

Many of the Great Value brand products are in fact produced by other companies and sold under the brand name.

The partnership between Walmart and Agaia, Inc. was formed in 2013 to enable the creation of environmentally-friendly cleaning products, including laundry detergent, for the Great Value brand.

It allowed for the Great Value laundry detergent to be produced as eco-friendly and natural as possible.

Agaia, Inc. was established in 2011 and is known for developing natural, clean alternatives to everyday cleaning supplies.

Based out of Fort Lauderdale, Florida, Agaia use their patented Evolve technology to create natural, non-toxic cleaning supplies, including the laundry detergent sold under the Great Value Naturals brand.

Where is the Great Value laundry detergent sold?

As Great Value brand products are sold exclusively at Walmart, this is the only place you can get its laundry detergent.

It is available at most stores across the country and is usually readily available for purchase along with a series of similar, name brand products which may be slightly more expensive.

Although Great Value’s laundry detergent is manufactured by Agaia, Inc. in Fort Lauderdale, Florida, the product is actually distributed to and sold from Walmart stores across the country as part of the Great Value brand name.

This is the case for many Great Value products which are manufactured elsewhere.

Great Value refers to Walmart’s value brand of grocery and household supplies. It is very popular with shoppers at Walmart, known for its reasonable prices and great quality.

Great Value currently stands as the biggest private brand sold in Walmart, selling budget alternatives to brand name products. 

Read also: Who Makes Wind Fresh Laundry Detergent (The Truth!)

How much is Great Value laundry detergent?

Great Value’s laundry detergent retails from $3.77 for a 50 Fl oz bottle, which averages around 32 loads.

At the top end of the price point, a 170 Fl oz bottle holding 108 loads will set you back $9.98. Alternatively, a mid-range bottle of 100 Fl oz or 64 loads will cost you $6.47.

For anyone who doesn’t appreciate liquid detergents, Great Value also has offerings for you at reasonable prices.

The brand also offers laundry pacs as an alternative to bottled liquid detergents. Great Value’s Laundry Pacs retail between $2.94 for 14 and $6.28 for 31 for original or lavender scents.

The amount you can expect to pay for Great Value’s laundry detergent depends on your personal taste when it comes to cleaning products, and any requirements you may have in terms of fragrance.

The added bonus of the product is that it comes in a small range of fragrances, and you have the option to go fragrance-free for a more hypoallergenic wash.

How is Great Value laundry detergent manufactured?

Great Value’s laundry detergent is manufactured using Agaia Inc.’s patented Evolve technology, which is used to create natural cleaning products.

It is made using renewable plants and a number of other entirely natural ingredients. A relatively new company, their technology is used in many popular household products, including Great Value’s detergent.

Agaia, Inc. claims that their cleaning products outperform both other natural, environmentally-friendly, and chemical products in terms of effectiveness and quality.

What can be said for sure is that the company is leading the way for other brands to create quality cleaning products that are green in nature as well as effective.

Read also: Who Makes Presto Laundry Detergent (Ingredients, Reviews)

Pros and Cons of Great Value laundry detergent


  • Price. Great Value’s prices are known for being very reasonable compared with other brand name products also sold at Walmart. Their laundry detergent is no different; it stands at a great price point compared with its competitors. Its price is one of the reasons it is so popular with Walmart customers.
  • Quantity. For the price point the product retails at, Great Value’s detergent offers a great number of loads. It is also cheaper than many other products which offer less in terms of loads, where many other detergents might cost more by the ounce.
  • Versatility. A great advantage of this product is that it can be used in both cold and hot water. In both conditions, it was able to remove some staining from everyday products like coffee, ink, and tea. For the price, this is a fantastic advantage for a detergent to offer.


  • Stain removal. Compared with other laundry detergents available on the market, Great Value’s offering did not remove as many tough stains as thoroughly or effectively as others. While it worked to remove some everyday stains, it struggled to tackle stains left by wine, oils, and sauces.

Final Thoughts

Great Value’s budget laundry detergent is produced by Agaia, Inc., a company focused on creating natural, non-toxic cleaning products.

It is sold as part of the popular Great Value brand, a range of affordable, quality products exclusive to Walmart stores across the country.

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Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Rvandplaya.com. Lindsey is based in Morgantown, West Virginia.

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