Have you ever asked yourself or your friend who makes Great Value Ice Cream? Well, you are at the perfect place to find the answer to such a question.
Walmart has a long list of private labeled products and many are manufactured by large big-name brands. Many of these products offer near-identical ingredients and are sold at a fraction of the price of competing popular brands.
While many speculate on who makes the
Anyone who has tasted Great Value ice cream will confirm it’s a fantastic product with many popular flavors available that mimic the most popular ice cream brands.
So, who makes Great Value Ice cream? Wells Dairy produces the Great Value branded ice cream for
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Who is Wells Dairy?
Established in 1913, Wells Enterprises is a large-scale dairy producer and is the second-largest ice cream manufacturer in the US behind Unilever.
The company is most famous for its line of Blue Bunny branded ice cream, along with 2nd St. Creamery, Bomb Pop, and several private label brands including Great Value branded ice cream for
The sweetest place on Earth
Wells Enterprises has operated its dairy business in the small regional town Le Mars, in Iowa for over a century.
There have been many expansions and additional plants opened throughout the US along the way too.
Over the years, the company has increased production and expanded its product line to include frozen yogurts and juices.
In Le Mars, it has 2 large ice cream processing plants in the town, one in the north and one located to the south of the town.
With two plants in the same town, Wells is the largest ice cream manufacturer in one location earning the town the title of the “ice cream capital of the world”.
Locals also affectionately call their town the “sweetest place on Earth”.
Walmart’s Great Value brand
The Great Value brand was launched by
The ‘national brand equivalent’ is the second tier in
In-house brands are offered to customers at a price considerably lower than big-name brands, however, the quality of products remains the same.
Walmart does not actively manufacture most of its private label products but provides a labeling system for products manufactured and packaged by some of the leading food corporations in the US including ConAgra, Sara Lee, and Wells Enterprises.
Read also: Is It Safe to Eat Raw Eggs In Ice Cream
Why private label products are so popular
Private label products are becoming more and more popular in our shopping aisles these days, and for good reason.
They offer an almost identical (some really are identical) product for a fraction of the cost of a big-name brand.
In fact, several Great Value products are actually brand-name products repackaged with Great Value packaging.
Walmart’s ever-expanding line of brands and products offered is in the hundreds and caters to everything from diapers to premium grocery items.
Beyond Great Value,
Large companies like
The Great Value line of products is now
Check ingredients labels
For those suspicious why a private label brand can taste identical to a big name product we love, it’s very likely it’s been made to taste the same, or indeed is made by the same food corporation.
Checking the label of the listed ingredients is a great way to compare likeness.
While the ingredients for Blue Bunny ice cream flavors differ slightly from that of
Place of manufacture
Walmart also does not list the location of manufacture for many products, with most stating that they are ‘Distributed by
This food labeling is in line with the FDA food labeling regulations, stating that any food manufactured outside of the US must list the city of manufacture.
This indicates that Great Value ice cream products are manufactured within the US.
The Great Value brand and Wells Enterprises
For many Great Value labeled products, the manufacturer often changes every few years. This is normal practice in this market sphere and could be due to finding a cheaper supplier or manufacturer, or quality control-related changes to a product.
One exception is the relationship between Wells Enterprises and the Great Value brand of ice cream, which was established over 30 years ago and shows no sign of changing hands.
Great Value ice cream is
There is an excellent range of flavors that many will recognize from some of the leading ice-cream brands, from Vanilla, Fudge Tracks, Sea Salt Caramel, Chocolate, and Peanut Butter Cup just to name a few.
While all are offered at a lower price compared to leading big-name brands of ice cream, the same quality and flavors shine through and make Great Value ice cream a popular and more affordable choice for
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