Have you ever asked yourself or your friend who makes Great Value butter for
Most shoppers who frequent
Shoppers are attracted to the savings too, with many Great Value products costing considerably less than comparable big-name branded products.
So, who makes Great Value Butter? Two companies located on the east coast that have made Great Value brand butter for
Great Value butter is yet another success story within the ever-expanding range of Great Value products. It tastes great and receives favorable reviews from a vast majority of customers.
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Walmart’s Great Value range of products
Products on the Great Value line were made as early as 1992 and the Great value brand was officially released in 1993.
Nowadays, there are literally hundreds of Great Value branded products stocking the shelves of every
So much so, that the Great Value brand is
That hasn’t stopped
The Great Value line of private label products includes everything from sliced bread, frozen foods, canned foods, dairy products, bakery items, and many other grocery store products to household items such as light bulbs, bedding products, and health and pharmacy lines of products.
Read also: Who Makes Walmart Butter (Brand Review!)
Private-label branded products
Private label products are nothing new in the land of retail and fast-moving consumer goods.
The concept has proven successful and is considered beneficial to companies such as
It benefits companies with a strong manufacturing facility to maximize profits and stabilize production with lucrative private-label B2B (business to business) contracts.
Finally, the biggest winner is ultimately the consumer, as they often receive an equal-quality product to a big-name brand for a fraction of the cost. Win-Win.
Walmart manufacture its own butter?
With such incredible scope to attract customers, it begs the question of why
As it turns out, they already own a dairy and produce the majority of the Great Value Branded milk products there.
Walmart opened its first milk processing plant in 2018, a huge 250,000 square foot establishment located in Fort Wayne, Indiana.
Along with the commissioning of the processing plant,
Why not butter?
For now, a little splash in the dairy industry seems enough for
This is likely due to the fact that margins are low on butter, a product that sells for less than 20 cents an ounce.
There are also considerable financial and time-saving benefits in letting others produce goods for you.
First, Walmart saves time and associated cost of setting up expensive infrastructure (processing, packaging plants).
Second, Walmart can use that time to drill down hard on e-commerce sales and marketing strategies.
After considering these two points, it’s likely
Is Great Value butter really great value?
The marketing and procurement strategies for all of
They offer manufacturers lucrative contracts for supply to all of their 4,700+ stores across the US. Next,
Finally, with far less marketing and advertising costs (Great Value branded products practically sell themselves these days),
Easy as pie, or butter, or pet food. You name it, Great Value likely has it covered.
In the case of Great Value butter, a stick of salted butter costs 18.6 cents an ounce. Land O’Lakes salted butter sticks cost 24.8 cents an ounce. Hiland salted butter sticks cost 23 cents per ounce.
Great Value butter is made by a few different dairy manufacturers across the US.
The most prominent is Land O’Lakes which supplies
Great Value butter has been reviewed to taste the same, and many savvy customers know it costs less too, making Great Value butter yet another successful product found on
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