Does Target Sell Real Jewelry? (Quality, Review + More)

Does Target sell real jewelry

Lindsey, do you know if Target sells real jewelry? This is one of the questions our readers ask a lot. Well, we´ve got you covered.

Target is one of the most popular department store chains in the US. With its huge selection of consumer items in every niche, numerous stores, and reasonable prices, it is the go-to choice for millions of Americans for their shopping needs.

In case you didn’t know, Target sells real jewelry and other related accessories. You can buy fine jewelry, personalized jewelry, jewelry cleaners, and jewelry storage containers at Target. Target’s jewelry collection is big, with over 3000 items currently available!

Read on to learn more about jewelry at Target and find answers to questions you might have about it. Happy reading!

Does Target sell real jewelry?

Target is probably not the first place that comes to mind if you want to buy real jewelry. There are other jewelry stores that offer a large variety of jewelry pieces of every type.

Target, on the other hand, is a department store chain that sells a huge variety of consumer goods such as groceries, clothing, electronics, and household essentials to name a few.

Interestingly, Target also sells real jewelry. Here, you can browse a diverse collection of jewelry pieces at affordable prices.

Read also >> Is a 2,000 Dollar Engagement Ring Cheap? (Do This Instead)

Read also >> Does Target Jewelry Tarnish? (Quality, Reviews + More)

Below, we list down the types of jewelry sold at Target and the jewelry brands that make these pieces.

Jewelry types and accessories available at Target:

  • Earrings
  • Fine jewelry
  • Bracelets
  • Rings
  • Necklaces and pendants
  • Watches
  • Personalized jewelry
  • Ear piercing services
  • Jewelry cleaners
  • Jewelry storage containers

Jewelry brands at Target:

  • SUGARFIX by BaubleBar
  • Universal Thread
  • Pompeii 3
  • Wild Fable
  • A New Day
  • SHINE by Sterling Forever

Can you buy fine jewelry at Target?

Fine jewelry refers to jewelry that contains precious metals and materials such as gold, platinum, silver, and valuable gemstones. Such jewelry pieces are made in limited numbers and are crafted with a high level of detail and precision.

Due to the expensive materials, detail, and precision that go into making these fine jewelry pieces, their prices are significantly higher than those of regular jewelry items, easily reaching up to tens of thousands of dollars.

Target does sell fine jewelry items such as fine earrings, necklaces, rings, and bracelets. But it does sell very expensive and valuable pieces that can cost thousands of dollars.

Currently, the most expensive fine jewelry piece in Target’s catalog is the Pompeii3 1/4Ct Petite Diamond Pendant Necklace. This necklace has a retail price of $ 1079.96 but is currently on sale at $ 269.99.

Read also >> Where to Buy GIA Certified Diamonds (11 Best Places)

Can you buy body jewelry (for piercings, etc.) at Target?

Body jewelry is becoming increasingly popular these days as it is more personalized and available in a large range of types, colors, and varieties.

While Target doesn’t offer the biggest collection of body and personalized jewelry, you can find a diverse assortment of such pieces here at reasonable prices.

Target sells belly rings, various types of earrings, necklaces, and chains among other items. You’ll find many pieces from these categories here.

But if you want to buy other types of body jewelry such as nose studs, navel curves, tongue bars, nipple rings, and other piercing jewelry, you won’t find them at Target sadly and will have to look elsewhere.

So, while Target does sell some kinds of personalized body jewelry, it normally does not sell body piercing jewelry currently.

While you might find a few piercing jewelry items at Target, we recommend checking out other stores that specialize in that kind of jewelry.

  • Save an Average of $350* on Lab-Created Diamonds
  • James Allen is the leader in online diamond sales

Can you buy gold jewelry at Target?

Gold jewelry is another popular type of jewelry. Usually, gold jewelry is sold in 10k, 14k, 18k, and 22k gold.

The higher the number, the higher the percentage of gold used in the jewelry and the higher the price tag of the piece. 24k gold is pure gold and is sometimes used in making jewelry as well.

At Target, you’ll find a great number of 14k gold-plated jewelry pieces. Gold-plated jewelry pieces look great, just like actual gold jewelry but are more affordable.

Target sells gold-plated rings, necklaces, chains, earrings, bracelets, and many other pieces in different shapes and colors.

Read also >> Are Engagement Rings Negotiable? (Do This Instead)

How good is the quality of jewelry sold at Target?

While Target isn’t known for selling jewelry, it does offer a modestly diverse collection of jewelry items including fine jewelry pieces and personalized jewelry pieces among other categories.

It doesn’t exactly sell high-end fine jewelry made from valuable materials and stones with prices in excess of a thousand of dollars. Instead, Target sells pieces belonging to the affordable jewelry niche, with many pieces in its collection retailing under $ 100.

As for the quality of Target’s jewelry pieces, people have mixed reviews and opinions about them. Some think these pieces offer excellent value for their affordable price tags. Others are of the view that these pieces aren’t worth buying due to their low quality. 

In the jewelry section on Target’s website, the over-3000-item catalog has generally positive reviews from customers, with the majority of jewelry pieces receiving 3-star, 4-star, and 5-star reviews.

We’ll say this about Target’s jewelry: while it doesn’t sell high-quality, expensive pieces of jewelry, you can easily find durable, good-quality pieces at reasonable prices.

This makes Target a good place to buy affordable fashion jewelry.

Does Target sell jewelry cleaners and storage containers?

Besides selling several types of jewelry pieces, Target also offers jewelry cleaners and storage containers. Cleaners and storage boxes are essential for taking good care of your jewelry pieces as they keep them in good condition.

Storage containers offer a secure place to store your jewelry pieces and prevent them from getting lost.

Jewelry cleaners

At Target, you can buy cleaning solutions, polishing cloths, dusters, brushes, gels, and complete cleaning kits.

Cleaning solutions and accessories are also available separately for different materials (gold, silver, and diamond). And you can also buy all-purpose cleaners. 

Jewelry Storage

You can find some beautiful, high-quality storage containers at Target. These containers include boxes, pouches, stands, bags, and other such storage solutions for keeping your jewelry safe.

Jewelry containers at Target are made from different woods, fabric, brass, nickel, etc.

In a nutshell, you’ll have plenty of choices when buying jewelry cleaners, storage containers, and other related accessories at Target.

Best jewelry items and accessories you can buy at Target

In this section, we’ll go over some of the best and most highly-rated jewelry pieces and accessories you can buy at Target. All of these items are picked from Target’s website and are excellent bargains in our opinion.

Please note that all prices mentioned over here are the ones at the time of writing and may change. Also, these prices are for online purchases.

Best jewelry pieces:

  • Simulated Pearl Stud Earrings – A New Day™ Gold  ($ 7.99)
  • 3 Row Chunky Chain Necklace – A New Day™ Gold ($ 14.99)
  • Multi-Width Hoop Earring Set 3pc – A New Day™ Gold ($ 7.99)
  • Thin Clickback Hoop Earring Set 3ct – A New Day™ Silver ($ 7.99)

Best jewelry cleaners:

  • Connoisseurs Precious Jewelry Cleaner ($ 5.99)
  • Connoisseurs Advanced Jewelry Cleaner Dazzle Drops ($ 9.99)
  • Hagerty Silversmiths’ Polish (12 fl oz) ($ 19.25)
  • Connoisseurs Diamond Dazzle Stik – Light Blue ($ 8.89)

Best jewelry storage containers:

  • Mele & Co. Maria Women’s Plush Fabric Jewelry Box ($ 39.98 – $ 61.00)
  • 3 Drawer Acrylic Accessory Organizer – Brightroom™ ($ 28.00)
  • Trigem Jewelry Storage Stand Brass – Umbra ($ 25.49)
  • Terrace Jewelry Storage Box Black/Walnut – Umbra ($ 57.00)

Tips for saving money on jewelry at Target

Target is a department store that sells consumer items at competitive prices. Most jewelry items at Target are reasonably-priced and affordable.

But if you want to save money on jewelry at Target, we have a few tips for you to help you do that. Here are some of them:

  1. Check target ads for on-sale jewelry items. Target frequently runs ads that tell you which items are currently on sale.
  2. Buy jewelry on annual sale days. Target offers discounts on most of its products on Black Friday, Cyber Monday, and Deals Days.
  3. Be on the lookout for clearance sales. Target has clearance sales both in its physical stores as well as on its online store. You’ll find massive discounts on clearance items, including jewelry. 
  4. Sign up for the Target Circle program. If you join Target’s Circle program, you enjoy perks like discounts on purchases, cash back, special offers, birthday discounts, and the opportunity to earn more Target rewards.
  5. Use a Target Employee discount. Employees at Target enjoy a discount on items they purchase there.
  6. Use Target coupons and discounts. And finally, Target offers store discounts, RedCard discounts, and many more opportunities to save on purchases during checkout.

Target Fine Jewelry FAQs

Here, we answer other related questions you might have about buying real jewelry at Target.

Q: Does Target sell real gold jewelry?

A: As we mentioned before, Target sells gold jewelry made from 14k gold. Most of these pieces are gold-plated and include earrings, rings, bracelets, chains, and necklaces.

The retailer has a large variety of gold-plated jewelry and many of these pieces have received positive views from customers.

Q: Does Target sell wedding rings?

A: Yes, Target does sell wedding rings. Most of these rings are diamond or zirconia rings and have an average price of between $ 600 and $ 800.

The rings are available in different sizes and Target also provides a size chart to help you pick the correct size.

Q: Is it better to buy jewelry from Target online or in-store?

A: You can buy jewelry from Target either online or via one of their stores. Sometimes, buying jewelry online may be better because Target frequently offers massive discounts on jewelry pieces purchased from their online store.


James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices.

They also have the nicest collection of lab created diamonds online. Save 10% off select lab grown diamonds and 25% off ring settings during limited time sale!


  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging

Final thoughts

To sum it up, Target does sell real jewelry. You can buy fine jewelry, personalized jewelry, and other jewelry items.

Target does sell some types of body jewelry such as belly rings, earrings, and chains. But if you want to buy other kinds of body jewelry, such as piercing jewelry, you’ll have to look elsewhere. 

We recommend buying fashion jewelry and other accessories from Target since most of them are good quality and have affordable prices.

But if you want high-end jewelry made from rare, expensive materials, Target isn’t the place to go.

Thank you for reading and we hope you enjoyed reading this guide!



Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Lindsey is based in Morgantown, West Virginia.

Recent Posts

error: Content is protected !!