Does Target Have a Jewelry Counter? (All You Need to Know)

Does Target Have a Jewelry Counter

Do you know if Target has a jewelry counter? Well, you are at the perfect place to find the answer to such a question.

Many clothing retailers also sell accessories like jewelry to complement their lines of apparel. However, does a big box store like Target have a jewelry counter?

Most Target stores have a jewelry department and some also have a small jewelry counter behind which their high quality pieces reside. Depending on the size of the store and the number of staff, the Target jewelry counter may or may not be constantly manned.

In this article, we will review what kind of jewelry Target sells including high quality and hypoallergenic, most popular brands, and what you can expect to spend on Target jewelry.


What Kind of Jewelry Does Target Sell?

Target sells a wide range of jewelry pieces including earrings, pendants, necklaces, bracelets, rings, and watches. There are options for personalized pieces of jewelry as well as styles and selections for kids, teens, and adults.

From beaded to wire wrapped to gemstone studded, Target’s jewelry choices are endless, and there is something for everyone.

Target even carries some less common pieces of jewelry like anklets and ear cuffs. Most of their selection is targeted toward women; however, they also carry watches and cufflinks designed for men. Jewelry is not the only thing sold in Target’s jewelry department.

Target also sells various forms of jewelry cleaning supplies and storage, so that you not only buy awesome jewelry but also have the means to care for it.

Whether you are looking for a plain gold band or a pendant featuring your favorite superhero’s symbol, Target is the place to find all kinds of unique jewelry.

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Does Target Sell High Quality Jewelry?

Even though Target has a wide range of jewelry products including plastic pieces and those containing lesser metals, they also carry some fine jewelry products.

Target sells bracelets, earrings, necklaces, and rings that are made from gold, rose gold, and 14 karat pink gold.

Other pieces have genuine pearls and cubic zirconia. While Target’s fine jewelry selection is not comparable to that of a dedicated jewelry store, there are enough higher value pieces to warrant even a small jewelry counter in most Target stores with a jewelry department.

Target even carries some smaller karat diamond products available in necklaces and rings as well as 14 karat gold plated items. The pieces of fine jewelry sold at Target are simple and tasteful, with styles that appeal to almost everyone.

If you are looking for fine jewelry, check out the items behind the glass counter and ask an associate for help when you need help accessing them.

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What Are the Most Popular Jewelry Brands Sold at Target?

Target carries dozens of different jewelry brands to provide their customers with a wide range of options when it comes to accessory shopping.

The most popular jewelry brands that Target carries are A New Day, SUGARFIX by Bauble Bar, Pompeii 3, Universal Thread, and Wild Fable.

A New Day is one of Target’s own brands and specializes in a simple gold plated jewelry designs along with the occasional piece that features cubic zirconia. Universal Thread has a more modern body art type feel with lots of beaded jewelry, bangles, and unique use of natural stones.

SUGARFIX jewelry appeals to those who love a fun piece to display. From holiday themed earrings to brightly colored flowers to oddball trinkets, SUGARFIX has a variety of pieces for all ages.

On the other end of the spectrum, Pompeii 3 is the line of fine jewelry that Target proudly displays with pieces featuring 1 carat of white or black diamonds and 14 karats of rose, yellow, or white gold.

Finally, Wild Fable jewelry pieces are meant for the jewelry lover with sets of bangles, rings, and earrings that allow you to mix, match and wear as much or as little as you want.

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Does Target Sell Hypoallergenic Jewelry?

Unfortunately, metal allergies can prevent some people from wearing nice jewelry, but Target carries jewelry for everyone.

Not only does the store sell jewelry made from dozens of different materials including non-metal ones, but Target’s own line A New Day features nickel-free pieces.

Since nickel is the leading metal allergy, Target ensures that it sells many pieces that are certified nickel free.

Target also carries sterling silver and stainless-steel jewelry that is usually fairly friendly towards those with metal allergies.

If you’re looking for no metal at all, there are plenty of plastic, silicone, leather, and threaded pieces of jewelry available at Target as well.

How Much Does Jewelry Cost at Target?

Jewelry at Target varies in price from pieces that cost less than $5 to those that are priced at over $1500.

Most jewelry sold at Target is priced at less than $25. However, there are some fine jewelry pieces that can cost hundreds of dollars due to the materials used in their making such as fine metals and precious stones.

Target aims to carry something for everyone and sells most of their jewelry at a price point within the budget of average Target shoppers.

Target will also have occasional sales on various jewelry brands as well as put some items on clearance so that the prices will drop on some of your favorite pieces.

No matter what your jewelry budget is, if you go to Target, you are guaranteed not to spend more than two thousand dollars on any one piece and in all reality, will likely spend less than $50.


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Target is known for carrying lots of merchandise including jewelry. They do feature a small jewelry counter since Target sells some pieces of fine jewelry that may include gold, diamonds, or pearls.

However, Target also carries a plethora of other jewelry designs that span a wide range of different styles and encompass pieces such as bracelets, anklets, watches, earrings, rings, and necklaces.

With something for everyone, you can find top brands like A New Day, Pompeii 3, and Wild Fable.

Check out the jewelry department next time you’re at Target; you might find something you like!



Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Lindsey is based in Morgantown, West Virginia.

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