Who Makes Kirkland Shampoo? (Moisture, Professional, Conditioner, Discontinued)

Who Makes Kirkland Shampoo

Do you know who makes Kirkland Signature Shampoo and Conditioner? this is one of the questions our readers ask a lot. Well, we´ve got you covered.

Costco’s Kirkland Signature brands are some of the most popular products in the retail business. Whenever Costco releases a new Kirkland product, the web fills up with speculation on where it came from, and they start flying off of the shelves.

So, who makes Kirkland Shampoo? Kirkland Shampoo is made by Pureology Hydrate. Pureology Hydrate is behind Kirkland Signature Professional Salon Formula Moisture Shampoo and also behind Kirkland Conditioner as well. Both the shampoo and the conditioner come in bottles with a push tab top.

Costco Shampoo Review

When you think about shampoo enthusiasts, you imagine hair salons and cabinets full of hair care products. What you don’t imagine is a fanbase that’s pretty fanatical about their Kirkland Signature Shampoo and Conditioner.

The first thing you’ll notice when you look up Kirkland Signature Shampoo is how well-received it is. Shifting over to Pureology Hydrate, you’ll also see that their own ratings are pretty good as well. 

One thing that Costco does is tinker with the products that they have coming in from whatever manufacturer they’ve cut their latest deal with. Kirkland Signature Shampoo and Conditioner is no different.

Costco took what worked for Pureology Hydrate and added Rainforest Botanical Extracts, Argan Oil, and Avocado.

One of the cons found in the majority of Pureology Hydrate reviews is that it doesn’t quite moisturize hair as well as advertised.

Kirkland Signature Shampoo is designed to take the best of Pureology Hydrate’s product and increase its moisturizing ability.

It seems to have worked since it’s an extremely popular product—and that’s saying something considering how well-received Kirkland Signature Label products are.

Like Pureology Hydrate, Kirkland Signature Professional Salon Formula Moisture Shampoo is designed to fix dry hair, especially damage from hair dyes.

Not only does it moisturize, but it also helps maintain the longevity and vibrancy of dyed hair. 


  • Push-Tab dispenser because who doesn’t like that?
  • Excellent moisturizer without leaving an oily residue.
  • Long-term protection.
  • Combined with aromatherapy, so it smells great.
  • Actually, has the look and feel of salon-level shampoos
  • Excellent UV protection
  • Sulfate and Paraben-free


  • A bit on the pricey side for a Kirkland Signature Product
  • Eventually runs out

Costco Kirkland Moisture Shampoo & Conditioner vs. Pureology Hydrate Shampoo & Conditioner- A Dupe?! >> Check out the video below:

Costco Shampoo Discontinued?

In late 2020, Kirkland Shampoos and Conditioners suddenly began to disappear off of Costco shelves and weren’t restocked within a normal time frame. This understandably created a lot of panic and negative internet chatter.

It wasn’t until March of 2021 that Costco commented on the sudden absence of such a well-loved product. Reportedly, a Costco spokesperson announced that Kirkland Signature Shampoo and Conditioners would be returning to Costco stores.

So what caused the sudden absence and return? Well, anything involving Costco’s private label, Kirkland Signature, is usually rife with speculation and innuendo. But it’s always safe to venture an assumption.

Costco built its empire on deal-making in order to rebrand and cut the costs of those same products. Since Costco began, its number one rule has been to draw the line on profit margins at 15%.

That’s how they’re able to rebrand popular products and sell them for cheaper.

Another byproduct of Costco’s deal is that Cosco “enhances” those same products with ingredients of their own. That is most likely where the delay came from.

Also, there are always situations where vendors are changed and other intangibles can delay production deliveries. 

Regardless of what happened, Costco certainly recovered from the lack of supply to meet the demand.

Costco currently stocks and sells Kirkland Signature Shampoos and conditioners and there haven’t been any more delays in production or distribution.

What About Kirkland Conditioner?

Kirkland Signature Moisture Conditioner is also a product of Pureology Hydrate. Of course, it would be expected that both the shampoo and conditioner would come in pairs.

As with the shampoo, extra ingredients have also been injected into the already successful formula. 

Avocado, Argan Oils, and Rainforest Botanicals are also a part of the Kirkland Signature Conditioner package. This is how Costco is able to get away with labeling their Shampoo and Conditioner as an “exclusive blend.” 

Kirkland Signature Moisture Conditioners and Shampoos are often reviewed in tandem, rather than individually.

So, the conditioner is also attributed the same rating as the shampoo. However, there are the occasional reviews out there that tackle the two on an individual basis. 

Fortunately, the Kirkland Signature Conditioner usually obtains the same, high-quality ratings as the shampoo.

There are a few exceptions—sometimes the product review industry becomes more personal than an actual representation of the whole—but the separation is minimal at best.

Kirkland Signature Shampoo Price Comparison

Kirkland’s Shampoo comes in a 33.8 fluid ounce bottle for the price of $11.49. Comparatively, Pureology Hydrate sells the same size bottle on Ulta for $70.00.

In case you are interested, that’s a 509% increase over the price of the Kirkland Signature brand.

The number is even more mind-numbing when you consider the fact that not only is Costco selling the exact, same shampoo, they also added ingredients into the overall product and still severely undercut the original price.

The same holds true for the conditioner. A 33.8 fluid ounce bottle of Kirkland Signature Conditioner is $10.99.

The Pureology Hydrate version is $72.00, which is a 555% increase over the same product that’s enhanced by Costco’s additional ingredients.

Final Word

Now that we know that Kirkland Signature Brand Shampoos and Conditioners are actually Pureology Hydrate, it screams the difference in price point to the heavens and back. 

Kirkland Signature truly does an outstanding job relabeling products under Kirkland and severely slashing the prices. It’s hard to argue with over 500% in decreased price points from the original producer.

It’s also no wonder the level of collective dismay elicited when Kirkland Signature Shampoos and Conditioners suddenly disappeared from the shelves in December of 2020. 

Thanks to Costco’s reputation for outright gouging the prices of big-name products, they’re in the top 4 of the biggest retailers in the world. That’s likely a position they will remain in for the foreseeable future.

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Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Rvandplaya.com. Lindsey is based in Morgantown, West Virginia.

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