Have you ever asked yourself or your friend who produces or makes Great Value cereal or cereal bars for
Great Value is
So, who makes Great Value cereal? Great Value cereal is made by Kellogg’s and General Mills. Various industry leaders manufacture products for
In this article, we’re taking a quick look at the line of Great Value cereals and the companies behind them.
Read on for a deeper explanation.
What Companies Make Great Value Cereal?
Great Value cereal boxes sit on the shelves of
It may seem that there’s a conflict of interest with this scenario. But there’s not. The cereals are similar but not the same. Ingredients and measurements of them are tweaked in the Great Value cereals.
The two companies that make most of the Great Value boxes of cereal are Kellogg’s and General Mills.
Walmart offers both of these brands’ cereals on its shelves, too. But not all of
Great Value cereal is offered as a more affordable alternative with similar quality.
Walmart Make Any Great Value Products?
Walmart does not make any of the products it sells under the Great Value brand.
It launched its signature brand in 1993 as a way to make quality products more attainable for lower-income households.
The best way to offer the quality level intended at the prices they wanted to was to contract out the manufacturing of those products.
Walmart didn’t see a reason to purchase or build its own manufacturing plants.
Instead, they thought to reach out to other manufacturing giants in the industries where they wanted to launch products from.
Read also: Who Makes Great Value Flour?
What Kinds of Great Value Cereal Are There?
You can find a Great Value cereal equivalent for almost any of the popular brand-name versions. Here are some of them.
- GV Frosted Shredded Wheat = Kellogg’s Frosted Mini-Wheats
- GV Rice Squares = General Mills Rice Chex
- GV Rice Crispers = Kellogg’s Rice Crispies
- GV Frosted Flakes = Kellogg’s Frosted Flakes
- GV Honey Nut O’s = General Mills Honey Nut Cheerios
- GV Raisin Bran = Kellogg’s Raisin Bran
- GV Honey Graham Crunch = General Mills Golden Grahams
- GV Magic Treasures = General Mills Lucky Charms
- GV Fruit Spins = Kellogg’s Fruit Loops
Keep in mind these are only some of the Great Value cereals available at
Who Makes Great Value Cereal Bars
Great Value cereal bars are made by
Read also: Are Pure Protein Bars Good For Building Muscle (Best Tips)
Are Great Value Cereals Cheaper Than Other Brands?
Yes, they are. Great Value cereal is typically around $.30 to $1.00 cheaper than the brand-name equivalents.
You’ll usually get more cereal in a Great Value box, as well.
Does Great Value Cereal Taste Like Kellogg’s and General Mills Cereal?
Some customers report tasting a difference between the discount Great Value brand and the name-brand products.
On average, consumers don’t taste any difference.
The ingredients and measurements are only slightly different, so it’s difficult for most people to discern.
Are Great Value Products Sold Anywhere Besides
Walmart is the only retailer that sells Great Value products. It’s not likely this signature brand will ever be sold by other retailers.
Walmart built the Great Value brand around the central idea to offer customers high-quality products for bargain prices.
Walmart also wanted to offer products you can’t find anywhere else. The discount retailer must keep its brand closely held to maintain its exclusivity.
How Many Great Value Products Are There?
We’re not sure of the exact number of Great Value products sold by
Walmart updated and tested more than 5,000 existing products. It also added 80 new products at that time.
Great Value items are positioned in all different departments of the stores. While the majority are found in the grocery aisles, other categories of Great Value product lines exist, as well.
Is Great Value a Profitable Brand?
Walmart’s Great Value brand is highly profitable. It earns upwards of $27 billion yearly.
It continues to grow, so fans of the brand can count on seeing more Great Value products on the shelves of their local
Are Great Value Cereals Good?
Most people report these cereals to be as good as the brand-name versions. Kellogg’s and General Mills are both giants in this industry.
Customers should feel good about purchasing any products manufactured by them.
Great Value cereals are made by both Kellogg’s and General Mills for
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