Does Chanel Use Real Gold Jewelry? (All You Need to Know)

Does Chanel Use Real Gold Jewelry

Lindsey, do you know if Chanel uses real gold jewelry? This is one of the questions our readers ask a lot. Well, we´ve got you covered.

Chanel is one of the most well known names in the realm of high end couture jewelry. With a reputation like it has, does Chanel back it up by using real gold in their jewelry?

All of Chanel’s fine jewelry products are made with real gold and backed by their guarantee of authenticity as long as the products are purchased from a certified Chanel boutique.

In this article, we will address the kind of gold Chanel uses, where the gold jewelry is made, and whether it holds its value.

Additionally, we will cover other precious metals Chanel uses and how to tell if Chanel jewelry is authentic.

What Type of Gold Does Chanel Use for Its Jewelry?

Chanel uses 18 karat gold in all of its gold jewelry which is compromised of 75% gold and 25% other metal alloys.

Unlike most jewelry that is gold plated, which means that the jewelry itself is made of another base metal then coated with gold, Chanel’s jewelry is 18 karat gold through and through.

Their pieces can come in different colors of 18 karat gold including the most common ones – yellow or white – and some lesser used ones – beige and pink.

Chanel takes care to craft each of its pieces so that the quality of the gold used is highlighted and shows in the final product.

As a result of using 18 karat gold, Chanel’s fine jewelry is priced anywhere from a couple of thousand dollars to pieces worth over $50,000.

If you want quality gold jewelry, that is exactly what you’ll get from Chanel.

Where Is Chanel’s Gold Jewelry Made?

Chanel gold jewelry was originally crafted in Paris, France when the company first started at the beginning of the 20th century.

Since then, it has expanded to incorporate manufacturing sites in Italy and Spain as well. Pieces that are made for the high jewelry line are exclusively crafted in Paris.

Chanel’s gold costume jewelry is mostly made in Spain and Italy. Manufacturing their signature jewelry in these countries of haute couture and exquisite craftsmanship shows that Chanel values the artistry in creating a piece of jewelry that will be valued, cherished, and stand the test of time just as other works of Italian, Spanish, and French art have.

From the Place Vendome in Paris, France to manufacturing hubs in Italy and Spain, Chanel utilizes only the best of European craftsmanship to ensure that their gold jewelry is top of the line and unlike any other.

Does Chanel Gold Jewelry Hold Its Value?

Much like the value of gold itself which has not diminished over time, Chanel gold jewelry has proved to stand the test of time.

You may be considering the pros and cons of purchasing a piece of gold jewelry from Chanel and wondering if it’s worth it. It is. The likelihood that a Chanel piece will retain and may even increase in value is very high.

Vintage pieces from the beginning of the business and throughout the 20th century continue to be sold at high prices which bodes well for the value of modern crafted Chanel gold jewelry.

When all of your other assets tank in value, a piece of Chanel gold jewelry will still be worth its weight in gold – literally.

Chanel provides certifications for all of its pieces with gemstones such as diamonds and can guarantee that the gold used is 18 karat with the authentic Chanel logo embedded into every piece.

What Other Precious Metals or Stones Does Chanel Use for Its Jewelry?

Whatever pieces of Chanel jewelry aren’t crafted with gold are made with platinum. Like the gold, which is certified as 18 karat or 75% pure gold, the platinum used is 95% platinum and 5% alloys.

Although many Chanel pieces are simply made with the core valuable metal, there are also some that contain precious stones.

For example, Chanel is known for its iconic jewelry pieces that mix genuine pearls and naturally occurring conflict free diamonds. Another stone that was recently used in one line is lapis lazuli.

Just like with their gold and platinum jewelry, Chanel will provide HRD or GIA certificates issued by professional gemologists for every piece of jewelry that contains at least a quarter carat diamond.

All pearls, diamonds, and lapis lazuli used in Chanel jewelry are naturally occurring, not manufactured in a laboratory.

How Do I Know If My Chanel Gold Jewelry Is Authentic?

The best way to guarantee that your Chanel gold jewelry is authentic is by purchasing it from a certified Chanel boutique.

If you buy it straight from the manufacturer, you will know beyond a shadow of a doubt that what you have purchased is a genuine Chanel piece made from 18 karat gold.

You can also purchase Chanel gold jewelry from secondhand jewelry shops or specialty antique stores.

However, it may be in your best interest to ensure that the store is trustworthy and have someone who can identify a genuine Chanel piece from a counterfeit examine the piece.

Subtle differences that you may be able to see when determining if your piece is actually a Chanel are the font of the logo, the exact way the C’s overlap, the indication of the trademark status of the logo, and the imprinted letter which denotes which season or collection the piece comes from.

Do your homework before dropping all that cash!


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Chanel has been a pinnacle of fine jewelry for over one hundred years. Only the best use real gold in their jewelry so of course Chanel doesn’t skimp. Every piece of Chanel gold jewelry contains 18 karat gold. The authenticity of this is guaranteed by Chanel and can be verified by the signature of Chanel’s logo on every piece.

Chanel’s gold jewelry has held its value since its inception at the start of the 1900s and modern pieces are expected to continue the trend.

Whether it was crafted in Italy, Spain, or France, Chanel’s gold jewelry is worth every penny.



Lindsey graduated with an MBA in 2009. Since then, Lindsey has worked in the retail and consumer service industry as a manager, advisor, and marketer. Lindsey is also the head writer and Co-founder of Lindsey is based in Morgantown, West Virginia.

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